What to Keep in Mind When Placing Signs

Digital signage is used in many different industries and some regulations and rules surround the use of these signs to ensure their safety and effectiveness. You may be wondering exactly how digital signage works and what its regulation and when it is allowed to be in public areas. A large part of how signage works is the signage itself. Signs are composed of a graphic image or text and are placed on buildings, streets, subways, and other places for a variety of reasons. 

Basic Tips

For instance, if you’re planning to place your screen in front of a certain in-store promotion, you need to ensure that your displays are at eye level somewhere near the product you’re promoting. Consumers like to look at screens because they provide them with information about the promotions, movies, or music that is being featured. It’s critical to be sure that consumers can easily read the digital signage that you have in place. To help with this matter, make sure that your digital displays are arranged in an easy to navigate way.

If you’re going to add video components to your digital signage, you need to be sure that the images are clear and that they are not too large. Do some research on what the recommended screen size for video components is. There are even some high-end digital signage display systems that can accept up to 100 frames of video. When it comes to making the video, keep it short and to the point. No one wants to watch a ten-minute video when they could be watching a two-minute infomercial. Your customers will appreciate things like that.


Keep in mind that your signs should be positioned in such a way that they are visible to anyone walking by. In general, signage that is not visible to anyone does not work. Some of the best places for digital displays in public areas are: on top of buildings, in front of store windows, on the sides of driveways, and in parking lots. Since digital screens have higher resolutions than traditional billboards, they work much better in lower light environments. Try to find a spot in your location that has plenty of natural light.

Another great way to utilize digital signage in the public area is along the lines of bus stops. These signs are excellent since they give people a clear view of what it is that they can expect to see along the way. Signage can also be placed along freeways. The benefit to this type of placement is that there is no problem with weather conditions affecting the graphic displays. This means that people are more likely to be able to watch them. Of course, if the digital signage is in a high traffic area, this is something that might not work out very well.


Here is what the experts at Signs Etc. recommend:

The visual identity of digital signage systems is an extremely important part of the overall display. People need to be able to recognize what it is that they are displaying. If you are using words, it needs to be easy to read. If your display is using pictures or animations, it needs to be visually appealing so that it is not distracting. If your digital signage protocol does not cover the visual identity of the displays, then you will have lost a lot of customers.

Don’t get hung up on the numbers. The number of digital signage installations that are being run each month is going to be very low. This means that you need to be very focused on making sure that your installations are going to generate the number of revenues that you need to support your business. There are some things to consider when it comes to estimating how much revenue will be generated. For instance, one of the things to consider is whether or not the amount of brand awareness created by the signage will translate into sales. If there is a significant amount of brand awareness, but the number of sales is quite low, then there might not be as much impact from the digital signage at all.…