For many businesses, they know how flyers are printed but have no idea how the process works. Flyer creation is not just one step in the production process; it is an entire process! First, a company chooses a design and decides how much text to include. Next, the design is transferred to paper. Finally, the text, design, and any other embellishments are added to create your advertisement.
When it comes to how flyers are created, there are many options available for a business owner. The most common method used by most businesses today is gang-run printing. What this essentially means is multiple simultaneous printing operations (a gang!). In other words, all of your flyers are printed on a single sheet (run). That single sheet will then be joined together in what is called “run segments” which are generally around four by eight inches or larger.
Once your flyers are in these run segments, the printer has two ways to complete the project. Depending on how big your group, and the budget allotted to the project, the printer can either laminate the flyers or heat press them. Let’s explore how these two different options are used for flyers.
Laser coated laminated flyers are an option many businesses choose when learning how flyers are printed. These are done through a specially designed machine. Essentially, the lamination process bonds the image onto the paper while simultaneously applying heat and pressure to adhere it permanently. After the image is applied, the printing process is continued with the addition of a bonding agent which allows for high-quality print-outs.
Heat pressed laminated flyers are similar to their laser coated cousins in that they are also applied with heat and pressure. However, unlike the former, the lamination process does not bond the image permanently. Instead, the image is bonded only temporarily. This allows the printer to create as many runs as needed without having to worry about the quality of each piece.
Another method often used in how flyers are printed is called flexography. With this method, a piece of paper (usually thick stock paper) is laid out in a way that resembles a banner. It is laid on a frame which is moved across the room using rollers. The flexographic frame then stamps images onto the paper using a pen roller. The image ink on the ink rollers is attracted by the colour of the frame and adheres. Once the ink is removed from the paper it is simply wiped away.
A less expensive option than full-service heat lamination or flexography is the so-called digital print. Digital printing has come a long way in the past five to ten years. Today, digital printers are more affordable and can be used in how flyers are printed.
In summary, the process of how flyers are printed should include some combination of all three mentioned methods. If particular details are important to your project such as customer testimonials, you may want to consider using them. Also, if the project entails an eco-friendly approach, consider using recycled paper. Lastly, keep the size of your budget in mind when considering how flyers are printed. It’s not always easy to come up with a cheap advertising campaign.
The cost of your order depends on the method you choose. For example, offset printing uses a very large printing area and the delivery can be expedited. This method is quite labour-intensive and the price includes an extra fee for the head office staff. On the other hand, digital printing does not use a large area but the cost is cheaper. Flyers sent via email are much cheaper than printing physical flyers. You may also use a combination of both methods.
The final cost of how flyers are printed will depend on how many colours you want to print. Each colour represents a different part of the total image. This means that you need to account for the time it takes to scan the document into the computer. Colour printing also uses more ink and paper and the cost increases dramatically. The best idea is to look for an economical online printer that offers offset printing as well as a digital print.
How flyers are printed is very important. You want your marketing materials to be eye-catching and appealing. If your flyers are not well designed or if they are too thick, they will not attract potential customers. Plan your next marketing campaign by considering how flyers are printed and how much they are likely to cost.